Landify
The largest company in the management and reclamation of excavated soil in Europe sought to expand its business in the United States but needed a partner in local government. Landify’s innovative model of re-using excavated soil to build new public parks at no cost to the public was completely unprecedented in California. When presented with the idea, local officials were intrigued but skeptical and reluctant to commit to partnering with Landify.
Madaffer Enterprises introduced Landify to officials across the San Diego region and helped the company build relationships through a series of meetings and presentations with elected officials, senior city staff, and key community stakeholders in the City of Chula Vista. We guided Landify through an extended process of negotiation and planning as they worked with Chula Vista officials to craft an agreement that would satisfy the needs of both parties.
The City Council voted to unanimously approve a Memorandum of Understanding with Landify, and City staff subsequently approved an operating agreement that established one of Landify’s first pilot projects in the United States at Chula Vista’s University Site. The project has generated hundreds of thousands in revenues and provided a successful model that is helping Landify expand to other projects in the region and across the state.
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Asked Questions
What is Public Affairs?
Public Affairs is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.
What is Media Relations?
Why should I use PR instead of advertising?
Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.