Government Affairs
and Public Relations Services
Madaffer Enterprises provides clients with solutions to complex problems. Our comprehensive capabilities ensure that each project benefits from deep, strategic planning matched by impeccable execution. Clients rely on our insight and experience to achieve their desired outcomes – and we always play to win.
Real Property, Land Use and Environmental Regulatory Law Services
Madaffer Enterprises specializes in real estate, land use policy and environmental regulatory matters. It’s firm, San Diego Land Lawyers, represents a broad spectrum of clients, including major real estate owners and developers, financial institutions, mid-sized businesses, non-profits and individual homeowners.
Our work to develop a Smart City Strategic Action Plan for the City of Chula Vista has been nationally recognized with an award by the American Planning Association, and our forthcoming Smart + Connected City Strategic Roadmap for the City of Carlsbad is slated to be presented at conferences nationwide as a cutting-edge example of this new form of planning.
Our Focus Areas
We’re proud of our history of working with a broad base of clients to engage public affairs efforts on a variety of issues. Over time, our work has led us to specialize in four focus areas that can be summarized with one word: INNOVATION.
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Our people love innovative products, services and ideas. We’re passionate about advancing disruptive technologies that improve quality of life, and we spend a lot of time talking to decisionmakers about how they can make “the next big thing” work for them. New innovations often create challenges for regulators, residents and existing services. Madaffer Enterprises prides itself on ensuring its clients are part of the solution.
Madaffer Enterprises provides clients with solutions to complex communications problems. Our comprehensive capabilities ensure that each project benefits from deep, strategic planning matched by impeccable execution. Clients rely on our insight and experience to achieve their desired outcomes – and we always play to win.
Government Affairs
and Public Relations Services
Real Property, Land Use and Regulatory Law Services
Government Relations
Madaffer Enterprises facilitates effective communication between clients and local government officials.
Coalition Building
Our extensive ally network keeps us in touch with the policy priorities and positions of major stakeholder groups.
Crisis Communications
We work proactively with clients to develop crisis communications strategies long before they are needed.
Political Consulting & Issue Advocacy
Madaffer Enterprises brings its extensive experience working on campaigns and political efforts to provide strategic counsel.
Public Outreach
Initiatives & Referenda
Public Relations & Communications
Madaffer Enterprises develops strategic communications plans based on comprehensive message platforms.
Association Management
Land Use, Entitlements & Permitting
Our many years of experience encompass a broad scope of activities and laws. Including, assistance with site acquisition.
Environmental Reviews
We are a leading practitioner of the California Environmental Quality Act and environmental review regulations.
Expert Witness
Our team includes experts with decades of experience in land law, transportation, engineering, and municipal permitting.
Media Relations
The media is a key component of the public affairs landscape that must be carefully understood and managed.
Video Production
Graphic Design
Having the creative team with the technical knowledge needed for web design, video production, print, and problem solving.
Social Media / Digital Advocacy
Cannabis Consulting
Smart City Strategic Planning
Smart Cities
Emerging Technology
Energy Innovation
When the unexpected happens, a steady, cautious approach is critical. Madaffer Enterprises works proactively with clients to develop crisis communications strategies long before they are needed. When advanced planning is not an option, Madaffer Enterprises works to keep client communications direct, honest and grounded in facts. In stressful and challenging times, we help clients decide when and how to respond to the media and the public.
Nothing helps sell a concept or idea like a well written and produced video. The talented in-house team at Madaffer Enterprises offers world-class video production styling, artists, studio and equipment to produce a wide range of video services including branding, copywriting, corporate video, motion graphics, business commercials, conference video, drone cinematography, studio video, web-shows, and more. Through concept planning, pre-production, video shooting and post production our dedicated team has the expertise to produce videos that tell a compelling and engaging story.
The media is a key component of the public affairs landscape that must be carefully understood and managed. The Madaffer Enterprises team knows what makes newsrooms tick and how stories can influence public opinion. Our relationships with key news figures backed by a robust understanding of what drives local news cycles means that our clients’ messages stand out among the clutter. Clients also have access to effective media training opportunities backed by extensive coaching and guidance along the way.
The Madaffer Enterprises team includes experts with decades of experience in land law, transportation, engineering, and municipal permitting. Our team members are available to serve as expert witnesses who can provide testimony regarding the interpretation and application of municipal policies, regulations and land use approvals.
Madaffer Enterprises facilitates direct democracy by advising businesses and community organizations on local ballot measures, including initiatives and referenda involving land use and development matters. Our legal experts draft initiative and referendum petitions to ensure compliance with state and local laws. Our political experts guide clients in the development and execution of campaign strategies and public outreach to win.
Whether you are promoting a new development, advocating for a profession, advancing legislation or trying to change behavior, it takes a group of people working together to have a sustained influence. Finding ways to effectively collaborate as a team can be challenging. Our extensive ally network keeps us in touch with the policy priorities and positions of major stakeholder groups. We build upon shared values and can bring previously disparate groups together by identifying mutual interests, building powerful coalitions and galvanizing broad-based, true grassroots support.
Madaffer Enterprises develops strategic communications plans based on comprehensive message platforms to ensure clients deliver the sharpest possible messages at the right time. We represent clients at public hearings and before local planning groups and community groups. We also cultivate communication and gain effective support for your project or policy from stakeholders, and from elected and appointed officials. We aide to establish a network of relationships and partnerships to provide third-party support for your organization’s goals and objectives, identify key contacts in the community and government leaders to reach all sectors of the community and build partnerships between you, the public and special interest groups who are able to advocate on your behalf and help achieve goals.
The pace of technological innovation far outstrips the government’s ability to effectively adapt and accommodate the disruptive nature of new businesses, apps and paradigms.Entrepreneurs need help to ensure consumers and governments are prepared to adapt to new advances in connectivity. We’re experienced communicators when it comes to the Internet of Things, autonomous and unmanned vehicles, the sharing economy, app-based services and environmental sustainability. We’ve worked with a range of companies, from Silicon Valley to multinational corporations to local startups, to implement strategies that accelerated the adoption of the latest technologies and cleared the way for inventors and entrepreneurs to improve the quality of life in their communities.
We provide solutions for organizations that provide or seek to adopt various emerging technologies, including:
• Autonomous Vehicles
• Wireless and Wired Infrastructure
• Satellite Imagery Analysis
• Drones and other Unmanned Aerial Vehicles
• Electronic and App-Based Services
• Transportation Networking Companies
• Internet of Things
• Smart Meters and Sensor Networks
• Water and Energy Efficiency Measures
• RFID Services
Governments across the nation are struggling to ensure regulations keep pace with the latest technological innovations and paradigm shifts in energy generation. Alternative fuels, sustainable energy sources, distributed generation and advancements in natural gas have fundamentally shifted where the country gets its energy from, what form it takes and how it is used. More than ever, municipalities are considering new financing and generation approaches, including PACE and Community Choice Aggregation. Madaffer Enterprises understands this ever-changing environment and how to talk about these advancements in a way that encourages local officials to take decisive, forward-looking action instead of falling into decision paralysis.
Madaffer Enterprises provides solutions for organizations involved with:
• Energy Infrastructure
• Innovative Power Generation and Storage Technologies
• Alternative and Clean Fuels
• Energy-Efficient Design
• PACE Programs
• Community Choice Aggregation
• Micro and Distributed Energy Generation
We offer clean, clear and unique print designs with your company’s image in mind. Whether you are interested in creative logos, marketing brochures, newsletters, direct mail pieces, trade show displays or point-of-purchase designs, our professional and skilled graphic designers are here to create your vision – or the vision you didn’t know you wanted until you saw it.
We pride ourselves on the ability to work closely with our customers and produce the perfect layout, color palette and design elements that bring your concept to life.
Here are some of the graphic design services we offer:
• Logo
• Stationary
• Corporate Brochure
• Business Card
• Packaging
• Postcards
• Custom Illustration & Invitations
• Trade Shows
• Newsletters
• Sales Presentation Folders
• Poster, Banner & Signs
• Web Banners
& Community Engagement
The public often plays a key role in the outcome of projects, and few campaigns will succeed without effective communication with members of the public. Madaffer Enterprises engages residents, stakeholders and local community groups to build support for efforts by understanding what motivates them on a personal level. Additionally, we utilize the most recently available research and data to inform both broad-based and targeted strategies.
Madaffer Enterprises offers the following services to support public outreach efforts:
• Project Management
• Strategic Outreach Planning and Execution
• Coalition Building
• Multicultural Outreach
• Message Development
• Stakeholder Education and Advocacy
• Event Planning and Hosting
• Mass Communication Services
The public often plays a key role in the outcome of projects, and few campaigns will succeed without effective communication with members of the public. Madaffer Enterprises engages residents, stakeholders and local community groups to build support for efforts by understanding what motivates them on a personal level. Additionally, we utilize the most recently available research and data to inform both broad-based and targeted strategies.
Our association management services include the following:
• Organizational and Management Consulting
• Development and Fundraising
• Membership Recruitment and Retention
• Issue Advocacy Training
• Media Training for Key Figures
• Executive Recruitment Consulting
• Strategies for Improved Civic Engagement
Madaffer Enterprises facilitates effective communication between clients and local government officials. We build and maintain strong, friendly relationships with elected officials, appointed officials, their staffs, and career public servants. Through face-to-face meetings, we educate government representatives about projects and issues to help them understand the specific nuances and complexities that help them to make informed decisions. We are experienced in condensing complex issues into accessible message platforms that resonate with key elected and appointed officials.
Our government relations services include:
• Lobbying
• Complex Entitlements and Permits
• Legislative and Regulatory Advocacy
• Tracking and Analysis for Legislation
• Contract Negotiation
• RFP Tracking and Bidding Assistance
Madaffer Enterprises serves as a guide to the byzantine processes of land use planning and securing permits and other entitlements. Our team finds creative ways to cut through red tape and advocate for our clients. Our many years of experience encompass a broad scope of activities and laws, including: assistance with site acquisition and due diligence; amendment and adoption of general plans, community plans, specific plans, redevelopment plans and zoning ordinances; interpretation and application of the State Planning & Zoning Law, the Subdivision Map Act, the Williamson Act, State and Federal Endangered Species Acts, the Coastal Act, and other related land use statutes; drafting development agreements, finance plans, easements, memoranda of understanding, and other development-related documents and entitlements.
Here are some examples of how we can help:
• Strategic planning for securing project entitlements
• Understanding of approval requirements, permit processing and political factors
• Experience with land use development plans, use permits, subdivision maps, regional transportation systems, and environmental analysis
• Community engagement and public outreach, including workshops, presentations to community groups, and one-on-one conversations with key stakeholders
• Message development and media relations
• Coalition-building among stakeholders
• Representation at local community groups and public hearings
Madaffer Enterprises brings to bear its extensive experience working on campaigns and political efforts to provide strategic political counsel to clients. The Southern California region is comprised of a byzantine network of interrelated political groups and alliances that would be confusing for most to dissect. We bring an unmatched expertise in helping clients navigate this political environment.
Our political consulting services cover:
• Project Management
• Coalition Building
• Counsel on Local Political Environments
• Strategic Civic Engagement
• Initiative and Referendum Campaign Management
• Voter Education and Persuasion
The Madaffer Enterprises team is a leading practitioner of the California Environmental Quality Act (CEQA) and other environmental review regulations. A major component of our practice includes assisting with the preparation and review of environmental impact reports and other planning studies and project documents to ensure compliance with CEQA and other relevant land use and environmental statutes. Our practice areas include a full range of administrative environmental review processes.
In the ever-changing landscape of marijuana regulation, San Diego Land Lawyers keeps clients informed on matters involving the world of cannabis. Navigating this complicated field can be difficult for emerging and established cannabis businesses. We guide and counsel our clients and assist in matters such as land acquisition, permitting, zoning, and licensing. San Diego Land Lawyers has experience and knowledge with the issues your cannabis businesses face day to day. Our experts can handle any obstacle and help you achieve the success and outcome you desire.
Madaffer Enterprises provides clients with solutions to complex communications problems. Our comprehensive capabilities ensure that each project benefits from deep, strategic planning matched by impeccable execution. Clients rely on our insight and experience to achieve their desired outcomes – and we always play to win.
City of Chula Vista
Needing maintenance to tech and infrastructure, city leaders wanted a strategy that would help staff make decisions that would increase the efficiency and effectiveness of city government.
Wireless Infrastructure Now
Responding to skyrocketing demand for mobile data, the wireless industry is working overtime to upgrade networks and prepare for the 5G technology that will enable almost everything.
Expedia
As the number of short-term vacation rental homes swelled to over 2,000 in the City of Palm Springs, a well-organized group of residents began a highly successful grassroots campaign to advocate for a ban.
Crown Castle
The nation’s largest wireless infrastructure provider faced pressing deadlines from its carrier customers to install thousands of small cells and hundreds of miles of fiber-optic cable in cities throughout California.
Surf Cup Sports
The largest youth soccer organization in San Diego County wanted to take over the lease for a 200-acre recreational facility known as the Polo Fields, owned by the City of San Diego and leased to a polo club.
Uber Technologies
Local agencies have continued to struggle with how to integrate new transportation technologies into existing transportation infrastructure and balance their benefits against environmental sustainability goals.
Sanderling Waldorf
Sanderling Waldorf set out to develop a vacant plot of land in Encinitas to construct their newest campus. Local opponents of the project began to emerge and raised concerns. Madaffer stepped in to help.
SUNROAD ENTERPRISES
Sunroad Properties acquired a vacant lot and made plans for a new plaza. Receiving opposition from residents and officials, we worked with Sunroad to develop a plan that would be pleasing to all parties.
Diego Valley Charter School
Diego Valley is a charter school that offers a non-classroom-based learning model for students at risk of dropping out of traditional high schools. The local school board did not understand Diego Valley’s model.
News
What is Public Affairs?
Public Affairs is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.
What is Media Relations?
Why should I use PR instead of advertising?
Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.
Will I be buying articles, advertising or space?
Why choose Madaffer Enterprises?
Madaffer Enterprises crafts social media and digital content that advances clients’ policy goals while complementing their brand identity. Our team can also build clients’ social media brands from the ground up, focused on a specific policy issue or campaign. We turbo-charge the value of social media audiences by connecting social media to digital advocacy tools, such as letter-writing campaigns, to achieve clients’ goals.