Our Focus Areas
We’re proud of our history of working with a broad base of clients to engage public affairs efforts on a variety of issues. Over time, our work has led us to specialize in four focus areas that can be summarized with one word: INNOVATION.
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Our people love innovative products, services and ideas. We’re passionate about advancing disruptive technologies that improve quality of life, and we spend a lot of time talking to decisionmakers about how they can make “the next big thing” work for them. New innovations often create challenges for regulators, residents and existing services. Madaffer Enterprises prides itself on ensuring its clients are part of the solution.
Madaffer Enterprises provides clients with solutions to complex communications problems. Our comprehensive capabilities ensure that each project benefits from deep, strategic planning matched by impeccable execution. Clients rely on our insight and experience to achieve their desired outcomes – and we always play to win.
Government Affairs
and Public Relations Services
Real Property, Land Use and Regulatory Law Services
Government Relations
Madaffer Enterprises facilitates effective communication between clients and local government officials.
Public Relations & Communications
Madaffer Enterprises develops strategic communications plans based on comprehensive message platforms.
Association Management
Political Consulting & Issue Advocacy
Madaffer Enterprises brings its extensive experience working on campaigns and political efforts to provide strategic counsel.
Coalition Building
Our extensive ally network keeps us in touch with the policy priorities and positions of major stakeholder groups.
Public Outreach
Land Use, Entitlements & Permitting
Our many years of experience encompass a broad scope of activities and laws. Including, assistance with site acquisition.
Initiatives & Referenda
Crisis Communications
We work proactively with clients to develop crisis communications strategies long before they are needed.
Environmental Reviews
We are a leading practitioner of the California Environmental Quality Act and environmental review regulations.
Expert Witness
Our team includes experts with decades of experience in land law, transportation, engineering, and municipal permitting.
Media Relations
The media is a key component of the public affairs landscape that must be carefully understood and managed.
Video Production
Graphic Design
Having the creative team with the technical knowledge needed for web design, video production, print, and problem solving.
Social Media / Digital Advocacy
Smart City Strategic Planning Services
Smart Cities
Emerging Technology
Energy Innovation
What is Public Affairs?
Public Affairs is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.
What is Media Relations?
Why should I use PR instead of advertising?
Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.