Madaffer Enterprises led a multifaceted public outreach strategy that targeted all potential opponents as well as the decision-makers – the city’s real estate management staff and the San Diego City Council. Madaffer Enterprises organized and facilitated dozens of outreach meetings with the homeowner associations near the facility and the conservation groups concerned about the nearby river watershed. These outreach efforts were complemented by marketing collateral developed by Madaffer Enterprises designers, including a four-page, full- color handout and a four-minute professional video. To help sway city officials, Madaffer Enterprises secured the support of the most credible third-party supporters, such as leading executives in the local tourism and hospitality industries. Madaffer Enterprises also organized hundreds of the client’s most enthusiastic supporters —coaches, parents and young athletes — and helped them write and fine-tune speeches to deliver during public hearings.
San Diego city staff made a recommendation in our client’s favor, and the City Council voted 8-1 to award a long-term lease with favorable terms to our client.
What is Public Affairs?
Public Affairs is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.
What is Media Relations?
Why should I use PR instead of advertising?
Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.