Four acres of prime commercial land near a key Vista intersection sat vacant for more than 20 years due to unique development constraints. After years of research and careful planning, Sunroad Enterprises created a viable plan to develop the property with restaurants and retail. The project required discretionary approval by the Planning Commission and City Council and faced early opposition from some nearby residents.
Madaffer Enterprises developed a comprehensive community outreach strategy to build public support. We developed detailed fact sheets, answers to frequently asked questions, and slide presentations. Using a combination of door-to-door canvassing and community presentations, we corrected misinformation and earned endorsements for the project from local groups. We also facilitated several rounds of briefings with members of the City Council, which provided valuable feedback that guided refinements to the project.
The City Council voted to approve the project, despite an unfavorable recommendation from the Planning Commission and considerable opposition from some neighbors. The Council was moved by the project’s community support, economic benefits and evidence that the developer had listened to the community and made changes to improve the project.
What is Public Affairs?
Public Affairs is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.
What is Media Relations?
Why should I use PR instead of advertising?
Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.