Madaffer Enterprises stepped in to help coordinate efforts to preempt the opposition. The team began meeting with the planning commission and city council to decide what hesitations they had surrounding the development. We created a comprehensive presentation highlighting all benefits and adjustments made for the local community. After presenting and hearing their feedback, the next focus would be on the surrounding community. These efforts included: door-to-door, email, and phone outreach to communicate the advantages and the modifications made based on their concerns.
After conducting outreach with the planning commission and city council, we presented Sunroad’s plan and benefits which included traffic improvements. The project went before the city council in June 2020. After several hours, it was clear that the carwash was the biggest issue for the community. In the end, Sunroad agreed to move forward with the project and eliminate the carwash while still maintaining favorable terms.
What is Public Affairs?
Public Affairs is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.
What is Media Relations?
Why should I use PR instead of advertising?
Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.