Madaffer Enterprises launched a vast campaign to gain positive favor for the development. Throughout the entire project, Madaffer coordinated extensive community outreach efforts along with City Councilmember meetings to present Sanderling’s project and enhancements. The team also worked with Sanderling to cultivate a petition of support around the school to show the city that this project had citizens who not only approved but desired this development. Additionally, Sanderling Waldorf addressed the concerns of residents through traffic mitigation and EIR reports.
In June of 2020, representatives for Sanderling Waldorf, along with opponents, finally went before the Encinitas City Council, virtually. After almost four hours, the City Council unanimously voted 5-0 to approve the project. Next, Sanderling Waldorf will go before the Coastal Commission for final approval before the end of 2020.
What is Public Affairs?
Public Affairs is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.
What is Media Relations?
Why should I use PR instead of advertising?
Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.