Madaffer Enterprises developed a strategy that put the true stakeholders — charter school students and their parents — front and center through grassroots organizing. Madaffer Enterprises provided numerous briefings to groups of students and parents, encouraging them to get involved and share their stories with the school board. Outside a school board meeting, Madaffer Enterprises organized a rally and press conference that featured over 120 students and their family members explaining why Diego Valley was important to them. Madaffer Enterprises also organized a “Civic Engagement Day,” an event that brought politicians, political clubs and motivational speakers to campus to inspire students to get involved in local government. Madaffer Enterprises assisted Diego Valley’s principal in authoring op-eds and securing positive local media coverage. Finally, Madaffer Enterprises supplemented grassroots and media activities with individual, private briefings and tours for local elected officials.
Public awareness of the school increased significantly, and members of the school board were encouraged to see the charter school not as a threat, but as a complement to the district’s existing programs and services.
What is Public Affairs?
Public Affairs is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.
What is Media Relations?
Why should I use PR instead of advertising?
Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.