Madaffer Enterprises helped the client prioritize its city targets by region and created tailored approaches based on each city’s unique profile and interests. Madaffer modified the client’s collateral material to better connect with city audiences, removing loaded words and overwhelming graphics and adding more collaborative language. Madaffer led workshops for the client’s Government Relations staff to improve their understanding of cities, practice delivering a natural elevator pitch and respond easily to difficult questions. Meanwhile, Madaffer leveraged its extensive network to set up and facilitate meetings with top city decision-makers throughout California, including city managers, department heads, city attorneys, mayors and councilmembers. In more complex cities, Madaffer led meetings with cross- departmental teams and negotiated terms of legal agreements with city attorneys and real estate staff. Finally, Madaffer coordinated the client’s participation in several prominent city and civic organizations to maximize its visibility and key messages to city audiences through prime logo placement, speaking opportunities, newsletter features and attendance at special events with city officials and business leaders.
The client successfully cut through bureaucratic red tape to secure legal agreements and favorable public policies in cities throughout California. It now has an improved reputation and relationships with California cities and is regularly contacted by cities and city organizations for wireless industry perspective.
What is Public Affairs?
Public Affairs is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.
What is Media Relations?
Why should I use PR instead of advertising?
Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.